Presentations · Information Design · Storytelling
I design the order people understand things in.
A strong presentation is an interface for a conversation. I use hierarchy, sequencing, evidence and visual restraint to move an audience from context to decision without making them excavate the point themselves.
Selected presentation work
KAYALI · Which One Are You?
A brand and launch idea structured from audience behaviour through campaign system, channel expansion and commercial logic.
TfL PMO portfolio health
Turns portfolio status, missing stage data and gate compliance into an executive narrative with operational recommendations.
Family first reformer Pilates
Market fit, whitespace, pricing, unit economics and launch thinking built as an investment question rather than a moodboard.
JP Morgan proposal
Planning, logistics and priorities organised into a clear stakeholder narrative.
Ramadan lookbook
A browsable product story using hierarchy, image rhythm and catalogue structure.
The design question
What does this audience need to understand first?
I choose the visual form after deciding the information sequence. A senior stakeholder may need the exception and recommendation before the methodology. A research audience may need evidence before implication. A campaign pitch may need the single memorable idea before the detail. The slides are designed around that cognitive route.
A deck is not fifty separate rectangles. Thank you for coming to my extremely niche TED Talk.